Content Marketing Cambridge
Ranking on search engines and SERPs is defined by a wide range of factors. One of the most important among these is high-quality content. Search engines like Google crawl websites for content that is informative and contains a wide range of keywords and phrases. We specialise in weaving in these terms in a natural way to help your site climb up the search rankings as well as drive conversions, calls and bookings. This gives you access to millions of potential customers and shows off your expertise at the same time.
Writing for search bots and users is no mean feat. Our specialist content writers and digital strategists have mastered the art of doing both, making your clients look at the left hand while juggling SEO needs on the right. We work with clients through workshops and consultations to figure out your tone and style and help you find your voice. This core understanding allows us to create copy that is impactful, consistent and professional.
Content marketing is not just about dotting i’s and crossing t’s though. We live language and plan every detail from grammar to full-scale blog schedules. Studies, lists, think pieces, interviews, guides, these are just a smattering of the rich variety available to clients and we endeavour to create content strategies that hit all your users’ needs.
Good marketing copywriting is not just about emotive language though. It’s also about building trust in your brand with copy that is error-free and concise. Spelling errors detract from your credibility and make users question your professionalism. We have years of experience optimising copy for users of all levels from basic English to specialised industry copy. Our content writers research you, your industry and your competitors to find out the correct tone, wording and resonance. Using a fine-tooth comb, we create content that is error-free and natural.
We offer dedicated content creation, website copy audits, blog and press release copy and any other tasks that require a literary turn. This service is all-encompassing and allows you to focus on other tasks rather than wasting precious hours pouring over articles and blogs.